"The
people you see at Shell's are the people you go to school
with, to church with, people who live nearby. Even though
Hickory and the St. Stephens area are growing, you still get
that sense of community here."
-- Lisa Watts co-owner,
Shell s BAR-B-Q |
Red
neon light bouncing of the gleaming 'metal surfaces onto
iridescent vinyl upholstery isn't the only thing that makes
the interior of the new Shell's Bar-B-Q glow. A good deal
of the warmth in the dinner-styIe restaurant radiates directly
from owners Lisa and Blake "Bee" Watts Jr. as
they prepare for the continuation of a St. Stephens tradition.
"I don't think of this as any part of Shell's ending,
but instead as a beginning," said Lisa Watts, sitting
in a roomy booth at the new eatery on Springs Road. "I'm
excited about the new building" she said, noting that
it will accommodate nearly four times as many patrons as
the old Shell's, and will have a modern drive-through in
back, complete with lighted menu board and speaker box.
Then she looks accross a large, newly paved parking lot
at the 32 seat restaurant Fred Shell opened in November
1952 and which will soon be demolished. "In one sense
it's sad, simply because there are so many memories associated
with it," she said. "I'll definitely have a moment
of silence in reflection, and probably a tear or two. But
I'm 'determined not to let the personality of Shell's change."
Nearly 50 years ago, the 800 square-foot building that became
the original Shell's was moved to Hickory from Charlotte,
where it. had been a Donut Dinette. Lisa Watts' parents,
Mable and Wayne Hollar, purchased Shell's from its namesake
in 1975. By then it had long since become a St. Stephens
landmark, as well as a cruising destination for area teenagers.
"The downtown area had the Big Rebel, west Hickory
had the Snack Bar, and the St. Stephens community had Shell's,"
said Watts, who, grew up helping out at the restaurant.
She and Bee Watts met at Shell's, were married 14 years
ago and have owned the restaurant since 1989. Seeing that
the old building was rapidly deteriorating, the coupIe bought
the 1950s style DjJ's Diner building from NASCAR racer Dale
Jarrett last year. In early August, they had it moved from
Rock Barn Road in Conover to its new 'home, behind the original
Shell's on Springs Road. Now sporting a new Shell's sign,
the sparkling silver, red and blue Starlite Diners-built
restaurant stands ready for the steady stream of patrons
that flows in and out of the fading red-and-black metal
building just a few yards from the heavy traffic on Springs
Road. "It'll be safer for our customers, and for other
drivers on Springs Road,"Bee Watts said of the new
restaurant. "There's only room for
two cars at the drive-up window at the old building, so
traffic backs up on the road, creating a hazard. That's
one reason we decided to do this." The old restaurant
will close for good at 9 p.m. Saturday,and the new Shell's
will open at 6 a.m. Monday. Customers will be able to buy
the barbecue, hot dog and cheeseburgers for which Shell's
is widely known, as well as the cherry-vanilla- lemon soft
drinks that have been a specialty at the restaurant "forever,"
Lisa Watts said. Banana splits, ice cream and milk shakes
(including peanut butter) will be added to the menu. Coming
soon will be plate lunches and daily specials. The new,
2,400-square-foot restaurant's comfortable seating and nostalgic
decor, including 1950s and '60s automotive memorabilia,
will likely lead to more people eating in instead of taking
out. "We've always been known as a place to pick it
up and go, but now we'll have room to seat families,"
said Lisa Watts, who anticipates the restaurant's business
shifting from 75 percent take-out to about half and half.
"We've already had calls about parties and meetings,
and have booked three parties," she said. One thing
that won't change, the couple emphasized, is the restaurant's
allegiance with the St. Stephens community. Most of its
part-time employees are students at St. Stephens High School
or Lenoir-Rhyne College. Lisa Watts is a graduate of both.
On prominent display at the new restaurant is a large shadowbox
containing a
St. Stephens letterman's jacket. "The people you see
at Shell's are the people you go to school with, to church
with, people who live nearby," said Lisa Watts. "Even
though Hickory and the St. Stephens area are growing, you
still get that sense of communityhere." And while they
are excited about the new restaurant, the couple don't plan
on opening any spin-offs. "Definitely not," Bee
Watts said. "We've got three boys, and we've got to
have some time to spend with them."
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